I no longer try to hide it, I admit it. I am an introvert. As I have said in many other posts, I DO like people. However, the larger the group the more recharge time I need.
I have hosted Thanksgiving for my wife’s family for over 25 years. They now hail from 5 states, and when they visit it is for a multi-day stay. Over time the group has grown and now some stay in hotels, but we still provide meals and a central meeting place for all.
Our menus have routinized over the years, as has our preparation procedures. No one needs a menu to know what will be served on Thanksgiving day or the Friday and Saturday afterward. Preparing for Thanksgiving is still a task, but nothing like it was in the early days.
Typically by Saturday afternoon the entire group will vacate, and my family will regroup with quiet activities accompanied by the comfort of Thanksgiving leftovers.
This Saturday also included my 50th grade school reunion. The singular grade school student who I have kept up with is my lifelong friend, John. John spends much of the year living in the sunny state of Florida, but I knew that he would be back in the greater Chicagoland area for the holidays. Unfortunately, John would not budge on going to the reunion. He was not interested, and no effort on my part would convince him.
It is always good to have a wingman for such events. A person to push forward when you want to throttle back. I was grateful that my wife was willing to accompany me. Without her participation, I would have likely stayed home.
The event was pleasant but strained my introverted personality. I am not sure what my goal was in attending, but I know what it wasn’t. I definitely was not there to come back as the “successful doctor.” I had not seen these people since the 20th reunion over 30 years ago, and I wanted to know what happened to the folks who I had spent 8 formative years with. I was surprised that a lot of the attendees not only remembered that I had become a doctor but even knew some of my recent activities. I felt a bit embarrassed by it, but their comments were genuine. That felt good.
My classmates were nice, welcoming, warm. When we got up and did a group share we mostly talked about our kids and grandkids, rather than our careers. We had moved past peacocking our accomplishments.
It was after midnight by the time I fell asleep. My friend Tom was already on my early Sunday morning schedule. Tom is one of the very few people who does not drain me. In fact, he tends to have the opposite effect. So, at 3:50 AM with less than 4 hours of sleep I was up and dressed. I arrived at Tom’s house at 5 AM with Dunkin Donuts coffee in hand. We talked, did some work on his blog, talked some more, looked at guitars on a resale website, he made breakfast for us…. and so the morning went.
I was on time for the 11:15 church service at Community Christian. The topic was on being an authentic friend, how appropriate! It was a good sermon, but I found myself nodding off. I thought this indiscretion was completely undercover, but Julie mentioned it as soon as we left the building.
After a nap, I managed to clean the house, pack up the leftover turkey, and do other mundane chores. This was a busy weekend for me, with more busy weekends to follow.
I would hardly call myself a social butterfly, but most of my weekends into early January are booked. Many of them with multiple activities. Normally, I would have mixed feelings about this, as I use my weekends to recharge from the work week. However, in less than 3 weeks I will leave private practice and this will open up two weekdays on my schedule. I am facing the holidays with new vigor because of this.
With that said, I am still cautious with my time. I want to enjoy the upcoming events and not turn them into holiday obligations (holigations?).
This week marks more goodbyes to my patients. I can’t say that it is getting any easier. However, I feel that my Higher Power is giving me a subtle message that it will be OK. Despite my shyness, there are people who seem to like me and want to connect with me. I am so grateful that they are willing to reach out to me in various ways, as I seem to lack that ability. My wife’s family, old classmates, my dear friend Tom, my lifelong chum John. Yesterday my friend and former business partner Ralph reminded me that he still wants to get together with me after I leave Genesis.
Dear reader, I continue to move forward one foot in front of the other. The future is misty, but there does seem to be a dim light at the end of the tunnel. Every week it becomes just a bit brighter. My Higher Power seems to be telling me, “Hey Mike, I have stood by you all of this time. What would make you think that I’m going to abandon you now?”
Marching forward I face my future. I’ll get by with a little help from my friends.
I write this at 5:44 AM on Monday morning, November 20, 2017. A significant date, both typical and also unique.
The typical aspect of November 20, 2017, is that it is the Monday before Thanksgiving, my favorite holiday. The weekend was spent with a little extra cleaning, as guests are coming Wednesday evening. We raked leaves, although that job always seems futile. I did my usual Thanksgiving walk-around, replacing burnt out light bulbs. My wife Julie made sure that there was extra toilet paper in the bathrooms. I dusted the tops of the picture frames and started the heater in our sunroom. It will take a couple days for the room to heat up and we will need all of the space possible as over 20 people will be with us for a couple of days.
Julie and I went to Gordon’s, a restaurant supply store, to start the purchasing process. A big turkey and a boneless Turkey breast for Thanksgiving Thursday, a giant bag of frozen stuffed pasta shells for Black Friday dinner. First store, several hundred dollars down… more shopping to come. My main concern is will the rock-hard frozen turkey thaw in time for Thursday? Let’s hope, otherwise, we will be serving beans and franks to our guests.
The unique aspect of November 20, 2017, is that this Monday marks the one month date for the end of my private practice. Everyone said that the last year would go fast. Time seemed to move at a glacial speed in January. Now, time is moving at light speed.
Patients who I haven’t seen for several years are calling trying to set up appointments with me. Their cases are closed and they need to be referred on, there are no more appointment slots left on my schedule.
I spent the last year worrying about the impact of my leaving on patients, some who I have known for decades. I neglected the impact that leaving would have on me. Imagine yourself as a trusted friend/counselor who knows someone for 10 to 30 years. You are told things that no one else knows. You witness the other person’s triumphs and tragedies. At times you are given the privilege to watch them grow from acting-out teenagers to solid middle-aged adults. It is impossible not to develop a connection with them. I have always kept up my professional boundaries, but I will miss many of these individuals.
I am burdened by experiencing loss on a 30-minute appointment schedule. I get through one loss, in walks another and the process starts over again. I have to be the strong one, the one giving comfort and reassurance. That is my job.
Most patients want to know what I will do in my retirement. Over the last few months I have been a bit freer with my personal information. Anonymity no longer has the importance that it once did. Most people congratulate me, some offer me retirement advice, a few offer comments of comfort. They must be picking up some of my concealed stress.
Today I will see patients from 8 AM to 8 PM. That’s a lot of goodbyes. I’ll do it all over again tomorrow. Four more weeks, time to define Mike Kuna version b.
It is Sunday morning. The Sunday before Thanksgiving. My clock radio clicks on at 3:40 AM and I hit the snooze bar, but I don’t sleep. Ten minutes later I listen to a few seconds of a BBC program reappropriated to an American market. I click the reset button.
I decide to get up. Teeth brushed, face washed, clothes on; I head downstairs. The upstairs was unusually hot last night, and now I know why. When my last child came home yesterday they didn’t close the front door completely and it was now open. We were heating Naperville last night.
My first concern is for the cat, who can be adventurous. She prances down the stairs to say good morning to me. I am relieved as I tell her good morning. I know her motives, she has me well trained and soon will receive a cat treat. I close the door and briefly worry about a mischief of field mice using last night’s open door opportunity to appropriate a new warm home.
I power up the coffee maker and prepare a banana smeared with peanut butter. I wander into my study. There I sit in front of my computer and do a quick catchup. Email, mostly useless. Facebook, mostly reposts. YouTube, the usual fare.
I don my coat and hat and head out the door. Thanksgiving will be in a few days and there is still much to do. The guest will start to arrive on Wednesday and will leave either on Friday or Saturday. I believe that this is the 26th year that we will be hosting the holiday for my wife’s family. Dinner for 20. After all of these years it is routine, but still, slightly anxiety provoking. The group has grown a bit with the addition of one niece’s new husband, and the other’s fiance. We will be missing my nephew Jack, who is on assignment in London this year. Soon the house will be abuzz with activity.
I am feeling grateful this Thanksgiving. I am feeling fortunate. In about 4 weeks I will partially retire from my work-life. Short-term plans are forming as the date approaches. I am grateful for my family. I am grateful for my extended family and friends. I ponder, what would my life be without them? The thought leaves me barren.
I am grateful that I feel healthy and younger than my chronological age. I am not ready to spend my retirement indulging myself. I’m not looking for a new career, but I know that there is more for me to do. What exactly is still shrouded, I don’t feel done.
I write this from my usual station at the small round table next to the picture window at my Starbucks. Soon, I’ll upload this post and be gone. Padding back home, to a house still asleep. Then church, then leaves to rake, then more tasks to ready the house. I am grateful to have a reason to ready the house. It will be good to see family. I am thankful to you, dear reader, for taking the time to peruse this missive. Happy Thanksgiving!
It is almost impossible for me to ask someone for help, and I know why. The result has been a blessing and a curse for me.
Being the last child in a large family there wasn’t a lot of resources left for me. Energy had been spent raising my 4 siblings and the family was on “spin-down” by the time that I made my surprise entrance. My mother was exhausted, and my father was disinterested. It really was as simple as that.
Like most boys I wanted my father’s attention. Since he wasn’t trying to engage with me I tried to engage with him. I had given up on the “let’s toss a ball around,“ approach due to lack of success. However, that didn’t stop me from trying other forays. Asking for advice usually resulted in a negative response. Often something like, “You don’t have problems, wait until you are an adult, then you will have problems.” Crap!
Asking for help on a project would initially be met with “Can’t you see I’m busy.” If that wouldn’t dissuade me I would encounter the “Why do you need to do that! ” shaming gambet. If I continued to push I would be told that the task at hand, “Couldn’t be done.” Dear reader, I’m not trying to cast my father in a negative light. I’m sure that there were times that he would help me, I just can’t recall them. This was the 1960s, it is possible that I was experiencing the “children should be seen, but not heard,” method of parenting.
Often when I would bring a project to my father I already had an idea how to solve the problem. I was looking for reassurance, methodology, and most importantly attention. Early on I would take a “could not be done” project, do it myself, and return to my father expecting praise for my accomplishment. That did not happen
Over time my desire for approval turned into a demonstration of anger. In my mind I would I would think, “You said it couldn’t be done. Look, I did it. What do you think of those apples!” Dear reader, understand that I’m normally not an angry individual. In fact, I only think anger is useful when it acts as a catalyst for a positive change.
There was a part of me that liked the fact that I could do things that my father said were not possible. It didn’t matter if his comments were meant to dismiss me, solving the problem gave me a sense of competency. I started to assume that being told that something could not be done actually meant that the person asked either didn’t want to help me, or they couldn’t figure out the solution. Just because they couldn’t figure out the solution didn’t mean that I could. This was a gift that my father gave me. He would tell me that something couldn’t be done, I would then do it.
I came to believe that there were solutions to every problem. Please understand that a solution can exist, but it may be impossible or impractical to implement. However, when you think with this mindset you are open to many other possibilities. Perfect solutions that are impossible can lead to imperfect but useable options.
I stopped asking my father for help, but I didn’t stop solving problems. People seek me out because of this ability. In fact, my professional career is based on problem-solving.
Everyone has negatives in their lives, you can define yourself by those events, or you can use them to push yourself forward. In good, there is always some bad. In bad, there is always some good. I believe that it is better to think of an event as just an event, and to not assign a “good” or “bad” label on it. Learn from life’s events and use them to your advantage.
Yes, I am good at coming up with solutions. I have been good at teaching myself how to do things. I am independent, but I am not an island unto myself.
There are many benefits of asking others for help. These range from social interaction to learning how to do something more effectively. I taught myself how to play the guitar, but my overall skill and technique are limited. It would have been better to have had someone teach me this instrument.
I know that I need to achieve more balance in my life, and I have been slowly moving towards allowing myself to ask for help from others. I am trying to broaden my circle of “helpers” as courage allows.This process has been risky for me because I still sting from my childhood experience. I do not want to feel shamed, foolish or like a burden.
I have close connections with my siblings, their spouses, and their children. On occasion, I will ask them for their help. These connections have been there for me. I know that if they are able they will help me. With that said, I only ask them for their help rarely.
I frequently ask my immediate family for help. I would say that in this respect my behavior is normal and healthy. I help my kids by giving them rides, they help me by raking the leaves. My wife takes my shirts to the cleaners, I fix her computer problems. In my family, I give and take help multiple times a day. Family connections are… well, family. I think this security has made it easier for me to ask for help from them.
This has not been the case with other connections that I have. I have been good at giving help, but not good at asking for help. I know that my fear is irrational. When I help someone and they are appreciative I feel great. I feel closer to that person and proud that I can offer them assistance. Intellectually, I know that the converse is true. However, knowledge does not always translate into action.
If you have been reading my blog you know that I have a very close friend named Tom. Tom is a general contractor and we met when he was doing some extensive remodeling in my home. Over the number of months that my remodel took to complete we had many interactions and moved from friendly to friendship. Initially, I offered to help Tom with his sorry looking website. Tom took me up on that offer and we completely rebuilt his site together.
Tom has many skills that I lack, but the thought of asking him to help with a project would have been unimaginable to me. Over time Tom made offers to help me with a variety of things. Like me, Tom is a helper. As our friendship grew, so did my trust. Trust is a wonderful antidote when it comes to fear of rejection and shame.
You may recall from a previous post that I recently bought an inexpensive computer desk from Amazon. That desk arrived a few weeks ago. It was in a giant flat rectangular box that was so heavy that I could barely slide it from my front stoop and into my living room.
The box sat for over a week until I had the courage to open it. When I did I was met with dozens of cut out pieces of particle board, hundreds of fasteners, and a multipage “easy to assemble” guide. The front of the box said, “Easy to assemble” and noted that the only tools needed were a single screwdriver and a hammer. Who were they kidding? My heart started to race, and I closed the box. What had I gotten myself into?
The next day Tom was visiting at my house, and in a typical Tom fashion, he made a sarcastic comment about the huge box creating a hazard in my living room. Being a general contractor Tom has many construction skills. However, he also has his likes and dislikes. In the past, he had told me that he hated the tedium of putting Ikea type furniture together. “It drives me crazy. Buy the better stuff. Buy it once and have it forever,” he said.
There was Tom, the box, and me. Without hesitation I said, “Will you help me put this thing together?” Without hesitation Tom said, “Sure.” He returned the next day with tools. We took out piece after piece of particle board, poured out a huge bag of fasteners, and set to work. I watched him as he put post-A into socket B and twist cam 1 into hole 3. Soon my son Will joined us and we all sat on the floor. Tom doing most of the work, Will and I trying to find pieces and interpret directions. In addition to helping, I was watching. How much glue should be applied to a joint? How tight should the screws be tightened?. This wasn’t me having a friend do my job, I was learning from an expert. I was allowing myself to be taught.
Like most projects of this nature, the estimated time to assemble and the actual time were wildly different. Soon a number of hours had passed and Tom had to leave to take care of another obligation. The superstructure of the desk was completed, but there was still more to do.
Will and I set to it. I felt more confident because I had been watching and learning. The X shaped metal bracket was screwed in. Then the decorative back of the desk. After that we assembled the drawers, only making a few minor mistakes here and there. Finally, we stood back from our project and looked… looked at my new completed computer desk. Tom started it, I watched, Will and I finished it… done.
That was not the first time that I let Tom help me, and I’m sure it won’t be the last. The desk project will be a happy memory. Three guys together, sometimes working, sometimes laughing, sometimes swearing.
When I initially opened that big box full of odd pieces of wood I thought to myself, “This is impossible, it can’t be done.” But dear reader there is a solution to every problem. Sometimes that solution is asking for help from a friend.
The main reason why I created the drmikekuna.com blog was to become more transparent about my feelings via writing. To put out to the greater public what was going on in my head. The idea being that this would allow me to hopefully write more authentic compositions in the future.
When I write this blog it is usually with little planning. I write what the spirit moves me to write in that moment. My rule is if I write it, I post it. Not doing so would defeat my overall blog objective.
I am always thinking of and solving problems in my head. Some are significant, most are not. Problem-solving interests me. There are some people who enjoy solving puzzles, I like solving problems. What came out in today’s writing was a “problem” that I have been thinking about for the last few weeks. One of my “Why?” “What if?” or “How would I solve that?” kind of problem.
Here we go…
I acquired my first home computer in 1983, a Commodore 64. Since then there have been many others. I bought off-the-shelf computers from Circuit City, modified them, and assembled the first computer network for Genesis Clinical Services in 1992. I hand built video editing workstations In the early 2000s. I even constructed my own multibay DVD replicating computer In the mid-2000s.
Microsoft introduced the Windows Vista operating system in 2006, a textbook example of introducing a product before it was ready for release. My love affair with Windows quickly went sour with constant computer crashes and software conflicts. I made the switch to Apple around that time, and never looked back. Apple computers are well built, well designed, and… well, expensive.
That expense seems to be ever growing as Apple continues along a path defining itself not only by its technology but also its luxury branding. Even an old doctor like me has to take a deep breath when it comes to purchasing the next upgrade. Overall, Windows machines are less costly, but the powerful ones are still pricey.
So, where am I going with all of this?
My current thought problem:
Computers have gone from household status symbols to necessary devices. We do everything on our computers. Although today’s smartphones are powerful, laptops are still the preferred machine for many tasks. You would not expect your high school student to type a term paper on their smartphone!
Computers have become integrated into daily life to such a degree that they have gone from being a shared family resource to a personal use item. My children do almost all of their schoolwork on computers. It would be impossible for them to share a single device.
In 2017 if you do not have ready access to a computer you are at a clear disadvantage. As more services go online it is expected that you can easily connect and interact with them. Shopping, news, music, schoolwork, banking, media consumption, social media, email, the list is endless. A family of 4 with limited resources may be able to buy a single computer, but they would be hardpressed to afford two or three MacBooks or similarly expensive Windows machines.
Low-cost alternatives have emerged to bridge this gap. Chromebooks were introduced by Google in 2011. These laptops use a very lightweight operating system (OS) that serves as a framework to support Google’s Chrome browser. Google supplies the OS with its integrated browser for free to computer manufacturers. This allows those manufacturers to produce low cost, but functional laptops. In return, Google receives precious user data. Chrome OS is updated every 6 weeks and becomes evermore mature and useful.
Chrome OS has moved from being an industry joke to becoming the second most popular computer operating system in the US, surpassing Apple’s Mac OS. Computers running Chrome OS have become the dominant computer in schools, and Chromebooks are often the top-selling laptops on Amazon. This is not because they are particularly powerful, it is because they can easily handle basic tasks, are simple to manage, and are dirt cheap.
The meteoric growth of Chromebooks has caught the eye of Google’s competitor, Microsoft. In an unprecedented move, Microsoft now allows its flagship Windows 10 operating system to be loaded on low powered computing devices, free of charge. Because of this, there is now an explosion of low powered “Cloudbook” laptops and tablets running Windows 10. Cloudbooks and Chromebooks have some differences, but their overall purpose and audience are the same. Cheap computing with a heavy emphasis on using the web. In other words, the everyday tasks that most of us use a computer for.
Technology has evolved allowing the use of low cost and highly efficient microprocessors to run both Chromebooks and Cloudbooks. Companies like Rockchip from China buy off-the-shelf chip designs from ARM and produce inexpensive RISC microprocessors for use in a variety of computing devices, including laptops. Intel has countered by providing their own inexpensive Atom/Celeron chips. Because of their simpler design and lower transistor counts, these types of CPUs use very little power and produce little heat. This results in very long battery life and quiet fanless operation.
The combination of cheap components combined with a free operating system has resulted in a plethora of Chromebooks and Cloudbooks that can be had for $200 or less. We are finally in an age where almost everyone can afford a computer. Computers have gone the way of the microwave oven and the tabletop television; high tech products at bargain basement prices.
Both Chromebooks and Cloudbooks are powerful enough for day-to-day computing tasks. However, if you want to do sophisticated video editing, photo editing, or audio mixing, you are going to have to pony up the cash for a Mac or a high-end Windows PC.
$200 is inexpensive, but what is the lowest price that you can spend and still have a usable computer for basic needs? That has been the question that I have been pondering. Perhaps there is a student who needs a computer but has extremely low funds. Perhaps there is a retiree on a very tight budget. These individuals may have an absolute limit on what they can spend. They don’t have the option of spending an extra $50 on a machine, even if the additional cost would provide a significant performance boost.
Question: Can you purchase a workable computer for less than $100? A device that would be capable of all basic required tasks? Facebook, online banking, YouTube, Netflix, streaming music, web surfing, email, office documents, etcetera?
Many of my interests involve computers. I have a YouTube channel, an audio podcast, and this blog. In addition, I’m an avid photographer. These are hobbies that require high computing resources. For these needs, I usually use a Mac Pro or a MacBook Pro.
Question: Are there ways to use this lesser technology such as Chromebooks and Cloudbooks to approximate the tasks that I do on my more expensive computers? The operative word is “approximate” as I already tax my high-end devices with my computing needs.
So what are the sub $100 choices? It is impossible to get a working Mac for $100 or less. Any traditional Windows computer at a $100 price point would be trash. It is possible to mount a Linux OS on an old Windows computer, but how many people know how to do that? It may be possible to get a used, but workable Cloudbook for less than $100. Unfortunately, my search could not find one priced at $100 or less.
It is possible to find Chromebooks at or below $100. These are often off-lease machines that are “seller refurbished.” A term that likely means that the seller did a quick once over and then washed the unit off with some Windex.
In fact, I’m typing on such a low-cost computer to write this post. I’m using an off-lease Chromebook that was “seller refurbished” and was purchased off of eBay for a total cost of $68 (including shipping). I’m using the free/online Google Docs to compose this post on a computer that is less costly than a family meal at a mediocre restaurant. In addition, I’ll also edit and post a photo for this blog and embed my YouTube video on “Chrome vs. Cloud Computers,” below the post. Lastly, I’ll manage and update my WordPress (blog) website. A pretty good test for a cheap computer. As an aside, as I’m typing this post I’m listening to streaming music from my $68 computer, which is wirelessly transmitting straight-ahead jazz to my Bluetooth earbuds!
Does my $68 computer have flaws? Yes. Am I limited in what I can do with my $68 computer? Yes. However, I am able to do some amazing things with it.
During the next phase of my exploration, I will try to record, edit and post my audio podcast. I’ll also try to see if I can create some sort of YouTube video using it. These projects are more complicated and demanding and will push the limits of this basic technology. Hopefully, not to its breaking point. My plan is to combine all of my results into a summary video on my YouTube Saving Savvy Channel. There are other geeks out there that enjoy this kind of stuff, just like me.
My first computing device was a basic Texas Instrument SR 10 calculator. I bought it in 1973 for $129.00. That would be over $700 in today’s money. The converse of this would determine the cost of this $69 computer in 1973 money. That would be $12! Twelve dollars for a device significantly more powerful than the computer used on the first lunar lander.
This week’s thought problem is still in progress, but the basic parameters and methodology are set. At problem completion, I will breathe a sigh of relief. But, then there is always the next problem, whatever it may be. So many problems to solve, and so little time to solve them. I guess they keep me out of trouble!
Aside: Dr. Julie hopefully reading this post will give you some insight on why we have so much junk in our basement! 😉
Thursday Morning November 2, 2017, I roll out of bed. The temperature outside is in the 40’s and despite the benefit of central heating, I can feel it. I stumble into the bathroom and prepare myself to face the day.
Dressed, I head downstairs for my first cup of coffee. I pop in a coffee capsule into my single-serve coffee maker, place a cup in its cradle, and press the start button. After 60 seconds of hissing and spurting and I am rewarded with my morning cup of Jo. Shoes, then coat, then hat; I am off into the darkness.
I love my early morning walks. Dark and quiet the world belongs to me, but not today. I walk the mile or so to downtown and I notice unusual activity on Jefferson Avenue. It looks like someone has erected a small collapsible beach tent on the sidewalk. My brain does some quick early morning calculations, and I assume it must be some sort of a warming tent for a work crew. I approach ever closer, but something doesn’t feel right.
There are people standing around the little tent, but they are dressed in expensive jackets made of down and high-tech insulators. They appear purposeless, sober, and tired. As I move closer I’m now aware that what I thought was a few workers is actually a very long line of people standing between a narrow gangway between two buildings. The line goes back as far as I can see and is dotted with lawn chairs and other collapsible contraptions. I acknowledge the first person in the line, “Hello!” I say. He doesn’t respond. “Hello, good morning!” He looks up. “What’s going on here?” “The iPhone X,” he mumbles. Now it becomes clear, my quiet and meditative walk has been subverted by a gaggle of Apple fanboys and girls all wanting the new iPhone X. A product that they deem so important to them that some of them have likely spent the night standing in the cold to get one.
Dear readers, I have a Mac, I have an iPad, and I have an iPhone. They are wonderful if overpriced products. I enjoy using them every day. However, I would not be willing to wait in the cold for hours so I could have the “honor” of being one of the first people on my block to purchase one. Clearly, many people do not share that opinion. This got me thinking.
I have owned several generations of iPhones. Each one is better, but hardly a life-changer. Perhaps the processor was a bit faster, the camera had a few more megapixels, or the screen was a slightly sharper. However, the essence of the experience has been about the same from one version to the next.
It is likely that most of the people standing in line already had iPhones. So why wouldn’t they just buy their new toy online and wait a couple weeks for delivery? The overall outcome would be the same. I call the reason the “Apple Effect.” The ability to hype a product to such a degree that people become irrational about their desire to have it. A utilitarian device becomes a symbol, a badge of prestige and sophistication. A telephone has been transformed into something else. That something else is significant enough to demand a premium price. It is significant enough to have people give up sleep and comfort in order to obtain it. On some level, the buyer becomes convinced that a phone will somehow change them or their lives, despite absolute evidence that is contrary to this hypothesis. It is cool to get a new toy, but we all know that a new toy becomes an old toy in very short order.
Creating desire is one of the oldest methods of advertising. Making something that is common, uncommon is as obvious as the number of women wearing diamond engagement rings. Over 100 years ago De Beers transformed diamonds from a fairly abundant stone to a priceless gem by coining the phrase, “A diamond is forever.” Diamonds are made of carbon, like coal. They burn up in fires, they can fracture and chip. In reality, they are not “forever.” The reality is not important, the catchphrase is.
Current hypesters like Apple also play on the idea of shortage to make their products seem rare. They leak “secret” information about their designs to tweak interest. They tout features that have little significance. A processor that is 60% faster has little significance if your current processor is fast enough. The ability to turn yourself into an animated unicorn or pile of poo is hardly a reason to pony up the cash needed to move to the next generation device. However, we buy the excitement and jump onboard.
Apple has adopted another strategy for success, it prices its products above similar equipment. Apple has always had an “Apple tax,” but recently they have pushed overpricing into the stratosphere. They know that making a product more expensive intrinsically makes it more valued. Women with logoed purses and men with branded ties know this phenomenon well.
Apple has been expert using channels like YouTube to hype their products. All advertising is good, even if a phone reviewer questions their cost or design. Every time you see an electronic article, YouTube video, or vlog about the iPhone X you are reminded of it. Free commercials for this very rich company.
We all can be 15-minute celebrities when we flash our new toy, the question to ask, is it worth it?
That depends on the person or situation. For some waiting in line all night is akin to being the first in line for a Black Friday sale. Yes, you got that unneeded Bluray player for $40, but you really went to the sale to be part of the circus. For some having the latest and greatest is a fun pursuit. Then there are a few who really need the additional functionality or power of the new phone. However, it saddens me if someone is going into debt to possess a gadget that they don’t need and can’t afford.
I was surfing YouTube the day after the Thursday launch and came across a video from Brian Tong, the host of CNET’s “Apple Byte.” He looked weary from being up late from monitoring multiple internet buying sites so he could secure a new iPhone X. During his short video, he commented sadly on the fact that so much energy was being spent purchasing a very expensive product when there were so many other more important things happening in the world. I know that he will never see this blog, but that video gave me new respect for him. His comments rang true.
Will I get an iPhone X? Possibly, and I can’t absolutely justify it. I have some Apple gift cards and I will be retiring soon. I like new toys. So am I a hypocrite? I can’t answer that. I’m a complex guy and not a two-dimensional cartoon cutout. Sometimes it is OK to do irrational things, as long as you are not hurting yourself or someone else in the process. However, if I do get one it will be with the understanding that I am buying it because I want it, not because I need it. Or is it because I have become victim to the “Apple Effect?”
It is Thursday, October 31, 1991. My girlfriend Julie sits in my family room surrounded by books. She is knee deep in her Ph.D. program and already feeling the stress of multiple classes, a teaching assistantship, and initial research exploration.
It was Halloween, and as usual, I overbought on the candy. I had arranged to be home early to pass out the treats, and I had also invited Julie over for dinner. She already knew that I could cook. I was stressed by work and I didn’t feel the need to impress her with my culinary skills. The easy dinner solution was to order Chinese carryout.
Just up the street was the now defunct, “Chan’s Kitchen,” my closest Chinese restaurant. A place so familiar with me that they knew my order before I had to utter it. I dialed them up and was greeted by a strong female Chinese accent. “Chan’s Kitchen, can I help you? Oh Kuna, the usual? It will be ready in 20 minutes.”
A quick trip and I was back with plastic and cardboard containers filled with Americanized Asian delicacies. I plopped the paper bag on the table and pulled a few plates from the cupboard. I had asked for chopsticks and put them on top of the plates in all their paper sleeved glory.
Vince, my boss at the time, had been pleased with some work that I had done and gave me a huge and very fancy gift box filled with all sorts of good stuff. Among the prizes was a large magnum of Cristal. I’m not much of a drinker and far from an expert, but I did know that champagne was a wine that did not age well. I didn’t want it to go faulty. “Hey Julie, do you want some fancy champagne to compliment our carry-out? “ “Sure, “ she said.
I didn’t have any champagne flutes and we made due with a couple of wine glasses from Crate and Barrel. We are both light drinkers, but the fruity sweetness of the champagne went down well with the salty goodness of the Chinese food.
There we were, sitting at my kitchen table, plates heaped, glasses full, candles lit, Dexter Gordon’s mellow tenor sax playing in the background. Life was good and for very inexperienced champagne drinkers it just seemed to be getting better with each sip.
The doorbell was constantly ringing and we both would rush to the door to see the latest costume. As we ate and drank the outfits seemed to be getting ever cuter. We decided to finish the bottle, as we thought that the fizziness could not be contained by a replacement cork. Anyway, how bad could this stuff be? It almost tasted like soda pop… or so we thought.
Dear readers, as I mentioned I have very low tolerance to alcohol. I usually drink a single glass or wine, or a single beer. Even at that level, I can feel it. Julie is a bit more tolerant, but not by much.
Finally, the last trick-or-treater came and left. The magnum was empty. I would have to say that the feeling that I had was “unique.” I was happy, actually silly. At the same time I was dizzy and I wasn’t too sure if I was correctly feeling the floor (or my nose, for that matter). Julie was in a similar state. We laughed, we snorted, we commented on the cute costumes, we continued to eat.
The next day was a day of lessons, as my alcohol naive body clearly let me know that I had done something… well, not good. Foggy, somewhat sick, and with a massive headache that refused to respond to acetaminophen, I faced the work day. As sick as I was on Friday, I still had pleasant memories from that 1991 Halloween Thursday.
Last night was Halloween, 2017. Julie was working late and I ordered Chinese. This time from the computer, not the telephone. I had to rely on the web descriptions and (as usual) way over ordered. Our kids were away. Julie picked up the food on her way home from work and I lit some candles. We sat among curry chicken, fried wonton, and tofu shrimp. Now filling paper plates instead of china ones. Now using more practical forks instead of sophisticated chopsticks; each of us having only a small glass of wine. We reminisced over past Chinese Halloweens, as Chinese food on October 31st has now become a 26-year tradition. The doorbell rang, over and over. The cuteness of costumes less evident without the benefit of “champagne goggles.” Twenty-six years… Twenty-six years! A long time ago, yet a memory fresh.
Our tradition of Chinese Halloween came by accident, and it is now part of our family tradition. However, the addition of Cristal has not been repeated. Traditions come from many places and gain a significance of history. Halloween without Chinese food would simply not be Halloween.