Dear reader, I believe that everything we do in some ways connects to other aspects of who we are. We show our true selves in our everyday actions. Things that seem unrelated are often related if you look closely enough.
In this post, I explore how the process of building web pages has also taught me about how I relate to people. This is less of a stretch than you may think. Let’s start…
My adventure in creating websites started around 15 years ago and was directed more by need than want. In those days I was a partner/owner of a medium sized psychiatric practice. With my two partners, I had built the practice into a thriving enterprise.
Most of our business was generated from former clients and referring professionals. However, we knew that we needed a website, as it was becoming a common instrument that new clients used to find their next care provider.
I come from a blue-collar background, which inherently makes me a do-it-yourselfer and cost-conscious. I was already heavily invested in creating marketing and advertising materials for the practice and had been doing everything from brochure design (remember paper?) to head shots of the staff.
It was only logical that I build the website. To hire someone to design even a simple one would have cost thousands of dollars, as well as countless hours of committee work to write copy, and approve design concepts. I felt that I had the potential to do the necessary tasks: photography, copy creation, design, deployment. However, there was a problem, I had never designed a webpage, I had never taken a computer course, and I had never written a single line of HTML. In hindsight building a complex website was an insane thought. People spend years learning this stuff. What was I thinking?
Naturally, it was a massive project that was complicated by the fact that I had to learn everything on the fly. Initially, I tried to go the easy route by using the hosting company’s template-based web designer. I wrote two entire versions of the clinic website with that program, but it just couldn’t handle a site as complex as the one the I envisioned. I recall spending an entire Saturday trying to upload a few more pages to the site, only to have it repeatedly crash. Finally, I realized that I would have to go beyond the limitations of this easy software and use something more sophisticated. That moment was sickening to me, as it meant that not only would I have to learn an entirely new software package, but I would have to recreate every single page of the website again.
This process was occuring in my almost non-existent “spare time.” I created extra working time by removing needed sleeping time. I know my partners had no idea of the hours that I put in. They assumed that I was able to build a site during my lunch break. For months most of my evenings and weekends were spent staring at a computer screen. Sure, my lack of knowledge made easy things more difficult, but there was also the reality that I was wearing all of the creative hats. It was overwhelming.
The more sophisticated software that I settled on was from a British company called Serif. It was graphically based and similar to the page layout programs that I had used for paper publications. The familiarity offered me a small degree of confidence. However, building an interactive multimedia website is very different from placing photos and print on a physical page.
Eventually, I got the hang of it and created seven redesigns of the clinic site over ten years. It wasn’t too long before friends started to ask me if I could help their small businesses and build a website for them. This is how I became a web designer/content creator.
In 2015 my friend, Tom, asked me if I would write some copy for his small business website. He had paid someone to do the total creation of the site, and he wasn’t pleased with it. “I don’t think that the website represents me very well.” He told me. “Sure,” I said. I was eager to repay a favor that he had recently done for me.
Tom is a smart and creative guy who has a sense of style. Initially, I thought that he was overly critical of his site. I assumed that a professional would know all of the tricks to creating a visually appealing and engaging experience. It was then that I looked at the web pages. His site was an example of “you don’t always get when you pay for.” Cluttered, poorly written, lousy clipart, encyclopedia length boring content that was likely copied from elsewhere. It was not good.
“Tom, why don’t you let me build a new site for you?” The words came out of my mouth without thought. “I can’t let you do that, I don’t want to take advantage of you,” Tom replied. Suddenly, I found myself convincing him that it was OK, and a good idea.
Like most projects, it was much more complicated and time-consuming than I initially thought. Despite being a lot of work, it was fun and I felt good helping my friend. I was proud of the way the new website turned out. Simple, clean, beautiful!
Fast forward to 2018. Tom had been doing some marketing research and decided that his site would be more searchable if it was created using the WordPress PHP format instead of the simple HTML of the site that I wrote. He even found someone willing to port my created content to a shiny new WordPress site. So, what did I do? I took a look at the prototype site and saw a different vision. Once again I was asking my friend if he would mind if I would make some “adjustments.” Some of this may be grandiosity, some reality. I know Tom very well, and I have some understanding of his business. Two pieces of knowledge that his WordPress colleague didn’t possess.
Dear reader, you are reading this post on my WordPress blog site that I created several years ago. It was a straightforward creation that involved a few mouse clicks. I set it up with no knowledge of WordPress in about 30 minutes. On the other hand, Tom’s site is a very complicated bonafide website that is loaded with all sorts of content. I was telling him that I could improve his site and I didn’t even know how to modify a single page in WordPress. Why do I do such crazy things?
As you know by now when I don’t understand my behavior I ponder and try to figure it out. This is what I came up with:
I love learning new things, and I love intellectual challenges. Despite being slow going, there is a genuine thrill when I figure out even a small aspect of a new puzzle. Knowledge is my cocaine.
I have pride issues. I put a lot of energy and effort creating content for his original website. I want my work in a setting that adds to it and doesn’t detract from it.
I show that I care about someone by doing things for them. Talk is cheap. Actions speak louder than words.
I want to justify Tom’s friendship with me. I want to give him a good “return” on his investment in our connection. This realization was a surprise. In reality, I know that Tom connects with me as much for my imperfections as my strengths. I don’t need to prove my value to him, and I honestly feel that he would like me just as much if all we did was to hang out with each other. In fact, Tom is also a helper who is more comfortable taking care of, rather than being taken care of.
This need to be valuable to my friend stems back to a time in my life when I felt that I had little value. The, “I am not worth anything,” part of my life. This likely is also a reason why I did all of the extra work for my former clinic. It was a way to prove that I was worthy of my fellow doctor’s time and attention.
I am a protector. I have a strong maternal side to my personality. When I feel close to someone, I am constantly trying to make sure that they are safe and that their needs are met. I can guarantee that my friend does not need my protection. He is physically stronger than I am and has survived most of his life without my sage interventions. Luckily, Tom seems to understand my motives and tolerates my actions. He is happiest when his business is thriving. I want to make sure that his website does as much as it can do to help his business thrive. For whatever reason, I think I hold the key to making his website the best that it can be.
Conversely, my protective trait drives an immediate family member crazy. They view it as me trying to control them. In reality, I’m just trying to make sure that they have everything that they need. However, I do understand their annoyance, and I have tried to modify my behavior.
These are some of the reasons that I came up with, but that is enough writing for today. Hopefully, this post will get you thinking about how the unrelated parts of your life that are actually related to each other. Connect the dots and learn just a little bit more about yourself! Have a great day.