I switched my grocery shopping to Aldi some years ago and haven’t looked back. However, Aldi doesn’t carry everything I need, so I occasionally shop elsewhere. Those other trips have become a progressive nightmare and an exercise in exhaustion as every purchase requires an “evaluation” for price, quality, and deception.
Our town’s mid-level grocery chain is Jewel/Osco. It was a local company, but it has been sold and is now owned by Albertsons, which also owns Safeway, Vons, and Shaw’s, among many others.

I have been burned so many times at Jewel that I believe their practices border on deception. It is one of those stores where the receipt proudly announces, “You saved 20% today!” but I still leave the store with a lighter wallet and little to show for it. I understand that Jewel is a full-service grocer and part of their costs include stocking multiple versions of the same product type, many specialty departments, and scads of employees. Yet, that still doesn’t justify the fact that simple items, like Comet powdered cleanser, can be three times more expensive than the same item at Walmart.
However, what concerns me the most is the convoluted and draconian way that their sales run. I still haven’t cracked the code. Some sale prices are available for all, others require that I tap in a phone number at checkout, and still others require that I preselect the item using their shopping app.
I have been burned so many times by this insane system that I feel a sense of dread when I have to go there to pick up an item that I can’t get at Aldi. I recently went to Jewel to buy a spice; since I was there, I browsed the sales. Home Run Inn frozen pizza was on a big sale. It was typically around $10, but on sale for around $6. That sounded like a 40% savings! However, Walmart and Aldi’s normal price was similar to Jewel’s sale price. I passed on the pizza.
I also passed on the sale-priced Milk. When I read the small print, I had to buy two gallons of milk, way too much for our needs. I wondered how many didn’t read the fine print, believing that their single gallon was on sale, only to be disappointed when they got home and checked their receipt. That is, if they checked their receipt, as most probably don’t.
My eye caught some fruit on sale. Strawberries and blueberries were being sold at a good price. I picked up both. I went to the meat counter and found several “buy one and get one free” items. I have been burned on these in the past, as it seems that Jewel will often place a similar item next to the sale item, making it very easy to pick up the wrong item. Additionally, I have discounted items that would ring up at self-checkout at the regular price, and the attendant had to enter a code to get me the discount.
On this trip, I spied some BOGO pork chops. I read the sign carefully, noting that another pork product was next to the sale items. I matched the pork chops with the sale sign, feeling good that I had selected the correct item. I also ensured I went to a cashier to avoid other issues. When I got home I realized that I screwed up. I did get the strawberries on sale, but the blueberries were at full price. I was supposed to use the Jewel app and click on an electronic coupon for the blueberries. I also got charged for both packs of pork chops, and I honestly have no idea why. Yes, I could have been more vigilant during checkout, but I was in a hurry and thought I had done everything correctly, only to find that the system was so convoluted that I had done many things wrong. Grocery shopping should be a straightforward experience, not a master class in proofreading.
I have had different problems at Walmart, where it isn’t unusual for the price stickers in the aisles to differ from what I am charged at checkout. And don’t even get me started on my extreme displeasure of having to use Walmart’s self-checkout and 18” of counter space to ring up an entire cart of groceries.
I have shopped at Aldi as my main grocery store for years. There are typically only one or two product versions, making purchasing easy. There is no drive to impulse buy, and the stores are small, so I don’t feel that I have run a marathon. Plus, their cashiers are fast and friendly. My overall grocery bills are always lower at Aldi than at Jewel and Walmart.
Shopping insanity extends to the online world, which is now dominated by Amazon and Walmart. Lately, there has been a lot of press coverage on Amazon’s practice of controlling its Marketplace sellers. For instance, sellers cannot sell their items on a different web platform for a lower price. They are given preferential treatment if they use other Amazon services, which adds to Amazon’s profits and increases consumer prices. Marketplace sellers can also use deceptive practices, such as flooding a product type by listing the same product multiple ways or using false reviews to push a product higher in Amazon’s listing.
Over 60% of Amazon’s sales are via Marketplace sellers. It doesn’t seem that Amazon vets Marketplace products, so you never know if your product is genuine or a knockoff. I tested several battery banks I ordered from Amazon; some were legitimate, and others had less than 15% of their stated capacity.
Searching for something on Amazon can be a frustrating experience, as you are assaulted by page after page of products. Many products seem identical or may vary only by a different brand name. Significant price differences can exist between the items, requiring an exhaustive search even for simple products. Some consumable products list price per ounce, others price per product, and others have a nonsensical price. All of this requires an unnecessary amount of vigilance.
Sometimes, you need to be a chemist to determine the best value. I use a deodorant product called deodorant crystals, which is simply the compound Alum. No matter what brand you use, it is identical. However, depending on the label, there can be tremendous differences in the price.

Most people believe buying a larger quantity will yield the best price. However, I have repeatedly found that this is not the case when shopping on Amazon, as buying a larger amount of something can be significantly more expensive than buying multiples of the same product. That is crazy.



I have heard Amazon’s and Walmart’s online prices are dependent on zip codes, and there are reports that you can get better prices by searching at a different location or using incognito mode. I have not confirmed this, but if true, that means you are being upcharge based on where you live.
Online sellers will often offer the same product in different colors at drastically different prices. Also, a shopper may have to deal with the same products with one offering a discount coupon and another not.


I have checked on the same item over the course of a few days to find that its price can vary dramatically in 24 hours. I have seen price shifts of 25% and more. A product may go up, then down, then up again over the course of a week. All of the above makes shopping exhausting and confusing.
When it comes to grocery shopping I consistently save overall by shopping at Aldi and I don’t have to deal with math calculations, product decisions, and confusing “deals” and coupons. I’m also starting to feel the same with online shopping. A while back I had to replace our toaster oven and was faced with what looked like a hundred different choices. Some were the same item, others were variations on a theme, still others were rebrands of what looked like an identical product. In the end I went to a local store where they had 4 different toaster oven models. I picked the one that would hold the pans that we normally use in a toaster oven and was done in about 5 minutes. Could there have been a better toaster oven in my life? I don’t know, but the one that I got works well enough and the shopping experience was not confusing, frustrating, and exhausting.
You can’t even trust apps that promise that they search the internet for the best deal for you. The Honey app was very popular and promoted by many influences. So, what was the real deal? This Reddit poster gives you the details:
One: if you click on an affiliate link from a creator to buy something, they will sometimes get credit or a commission for you purchasing that Item. However, if you scan it with honey, honey will reload the web page so they get the commission.
Two: Honey will say “We scoured the internet and found you 5 codes” well, they don’t actually search the internet, what is actually happening is the seller of the item chooses what coupon codes honey can use. So you may actually be able to find a better coupon code if not using honey.
Our lives are becoming progressively more complicated as we become ever more electronically connected. Is that email from a bank real? Who is texting me just to say “hello?” Is the FBI of the CIA really calling me to tell me that I just won the lottery and all I have to do is to give them my credit card information? How about that YouTube video that says that everything that I’m eating is going to kill me, but I can be healthy if I drink their “click the link below” green goop three times a day? Is that too good to be true advertisement on Facebook real, or is it too good to be true? How about all of those political videos and articles that feel like these are either the best of times or the worst of times? Those make me feel like I’m reading a Dickens novel.
I don’t want to vet every purchase I make or do a math calculation to determine if I’m getting a good deal. All of these things add to stress and are mostly unnecessary. My plan is to simplify whenever possible. I’ll continue grocery shopping at Aldi, and I’m moving toward buying less stuff online while choosing options that give me clear and less confusing choices.
This unnecessary decision fatigue cumulatively adds to stress and promotes fear and distrust. I know some love the sport of shopping; I’m not one of them.
Peace
Mike