What bread maker should you buy?
Lately, I have been writing a lot about bread makers in this blog. I’m sure I’ll be veering off into other topics, but this is where my interests are at the moment.
These are the questions I have been asking myself:
Is it better to buy a used bread maker or a new one?
Are premium bread makers worth the upcharge?
Do premium bread makers make a better loaf?
How have I explored these questions? I have used many, many different bread makers, some new, many used. I have made hundreds of loaves of bread of all kinds over almost 40 years (actually 37 years) of using bread makers.
I have read countless threads on Facebook, Reddit, and other sites. I have watched many YouTube videos from first-time users, experienced users, professional chefs, and even shopping channels. I have also watched as many bread maker teardown videos as I could find, including some in foreign languages.
I was trained as a research scientist before I decided to switch teams and go to medical school. I’m also a chronic comparer. I have always loved comparing things to see how different designers and engineers approach the same problem, often with different objectives. Sometimes the objective is to produce the best product possible; sometimes, it is to produce a good product the cheapest way possible; and sometimes, it is to design a product that will last just long enough to satisfy the customer while promoting the purchase of a replacement product. This last category has been classified as the ensh*tification of a product. Ensh*tification seems to be a recent trend in everything from cars to washing machines.

This is a teardown of an Oster bread maker from the early 1990s. Oster was a popular mid-priced appliance brand. You can see the quality of this appliance in the solid, well-designed chassis, the large, well-protected motor, and the thick oven chamber. The average bread maker in 1990 sold between $100-$300, with premium models selling for as much as $400. Four hundred dollars in 1990 is equivalent to $992 in 2026.

Here is a teardown of the very popular Oster 5838, introduced in the early 2000s. It still has a decent motor, but it is no longer protected. There is custom housing for the electronics, so that is good. The chassis is well-engineered, but it is clearly smaller, thinner, and cheaper than the 1990 Oster example. The case is now plastic, instead of metal. Still a great machine, but its design has been scaled down.

Here is a teardown of a BM1333, an ODM machine sold under many different brands. I have used this machine, and it makes decent bread. However, the chassis has been reduced to the bare minimum, the electronics are not protected, and the motor looks small and cheap. With that said, you can often find these bread makers in the $50-$70 range in 2026. That would be between $20-$30 in 1990s money!
Can I offer you absolute answers for the above questions? Sadly no. Despite using many bread machines, I don’t have the resources to examine all of them, let alone multiple copies of each model.
Any information is impacted by a phenomenon called “confirmation bias.” Humans tend to accept information that supports their beliefs and reject information that contradicts them. Before I retired, I couldn’t tell you how many people wanted me to prescribe an inappropriate treatment because some enthusiastic influencer heralded it as “the miracle cure that doctors don’t want you to know about.” In most cases, I was able to explain to the patient why a particular treatment wasn’t in their best interest, but a few were so convinced that they assumed that I was part of the conspiracy. Alas! I mention this because no matter what I present, some will reject it because it contradicts what they want to believe. So be it.
That said, you should use this information as only part of your decision-making process, as it does have flaws. There is only so much information I can glean indirectly. I can tabulate on YouTube which bread machines are getting their drive belts replaced or their leaking bread pans fixed, but these are only indirect indicators, since the majority of bread makers are simply discarded when they stop working, and I am only seeing those being fixed. Once a bread maker is in the trash, its history goes with it.
DIY teardown videos do allow me to indirectly assess the quality of the components used by their visual appearance. How big is the motor? Are the electronics protected? How good is the overall construction? How thick is the drive belt? …and so forth.
I have also looked at repair parts sites to see what replacement parts they offer. They wouldn’t be selling drive belts, bread pans, and dough paddles unless people were buying them.
To summarize, the ways I evaluate these products affect the confidence in my conclusions. However, they are still useful, if not absolute. Consider this information as a potential data point for your own purchase journey.
Lastly, I’m not accounting for the psychological reasons of choosing one machine over another. I’m a practical guy who believes that form should follow function. To use a car example, I would much rather have a good ol’ reliable car than an ultra-expensive head-turner that costs 4 times as much but doesn’t improve my trip to the grocery store. However, there are those who insist on driving their kids to school in a G-Wagon or a loaded Escalade. It is all good, I’ll do me, and you do you.
Observation 1
Most unboxing and first-time breadmaker users will rave about their first loaves. However, I would consider many of their results sub-par, with a high percentage of their breads being either overproofed or underproofed.
What these videos have in common:
-The users are inexperienced.
-The users don’t check on their dough ball.
-The users sometimes don’t measure properly
-The users almost never weigh their ingredients.
Observation 2
Experienced bread makers seem to produce pretty good-looking loaves no matter which bread machine they use. This seems to apply to many types of bread. There are many of these experienced bakers on YouTube. However, two stand out for making a wide range of breads with consistently excellent results. They are Dorinda from the channel Butterfly Meadows Homestead and Robyn from the channel Robyn On The Farm. Dorinda uses an inexpensive KBS 17-Program machine, but has also used other machines. Robyn mostly uses a Zojirushi Supreme machine, but sometimes uses other machines as well.
What they have in common:
-They know what a dough ball is supposed to look like and check the dough ball.
-They are very familiar with how their ingredients work, and they seem to stick to those ingredient brands that they are familiar with.
-Their many years of experience have seemed to give them an intuitive skill in the art of making bread.
Observation 3
The construction of newer economyal machines seems cheaper than that of older ones. More plastic and thinner plastic are being used. Many newer machines are significantly lighter than older machines.
Implication
-Plastic is cheaper than metal. That doesn’t directly affect the machine’s quality. However, it may imply that other components may be of lesser quality.
-A mid-range bread maker from the mid-1990s would cost (in 2026 dollars) $300-$400. You can buy a brand-new bread maker (with some hunting) for around $40-$70 in 2026. How is that possible? Likely due to standardized designs, cheaper components, and less R and D (one model with many secondary brands).

This Tesco BM10 machine teardown illustrates how newer, less expensive bread maker designs have reduced costs by using lower-cost components and design shortcuts. Look at how thin the wires are.
Observation 4
There are a number of videos where individuals replace a shredded drive belt on newer, less expensive machines. Often, these machines have been used consistently multiple times a week for several years. Some older machines have easy access to the drive belt. It seems that most newer machines (including expensive ones) require extensive disassembly to accomplish a simple belt replacement. I have not seen any belt-replacement videos for expensive machines (like a Zojirushi); however, belts for such machines are sold, suggesting that someone must be replacing them.

Here is a drive belt from an economy machine. Check out the arrow, this belt is pretty thin.

The forces on the drive belt are tremendous when kneading dough. This takes its toll on a thin drive belt.

Here is the drive belt on a Zojirushi (premium) bread maker. It is much more robust. Could it also fail? Of course, but it is likely to last much longer than the belt shown above.
Implication
-Some less expensive machines do seem to use cheaper drive belts, which can be a point of failure.
-When the information is provided, it seems like these machines were well used and did provide years of service before their belts failed.
-I could find no DIY videos of belt replacements in premium machines, but replacement belts are being sold, suggesting that some are failing to some degree.
-It is likely that someone who invests in a premium machine is serious about their bread making, and that group as a whole is more likely to regularly use a bread maker than someone who casually picks up an inexpensive machine. This would be a factor to consider when comparing the reliability of an inexpensive vs. a premium machine.
Observation 5a
All the articles and videos on what is the best bread maker are flawed in many ways (mine too). Some are outright commercials with influencers gushing about a particular bread maker that they were given for free by the manufacturer. Some of the top five videos appear to be AI-generated and just repeat the selling points from a manufacturer’s product page. Better reviews are also limited by the number of machines that they compare. Many will throw in a Zojirushi Virtuoso, which often gains the top prize, but they don’t compare it with the lower cost Supreme (which, in many ways, is the same machine with a few less bells and whistles-and yes, I have both). When the American Test Kitchen compared the two, they preferred the Supreme because of its simpler controls, so you have that.
Observation 5b
When some reviewers test machines, they use the same recipe across all machines for consistency. This makes sense, but it also has problems. If you look at recipes from various bread machine manuals, you may be surprised to see that different machines are designed to use different amounts of yeast. A large white bread recipe from a Welbilt AMB6000 bread maker requires one tablespoon of yeast using the basic setting, while an even larger white loaf from a Panasonic SD-R2550 uses only ¾ of a teaspoon of yeast. It would be very difficult to adequately compare these two machines using the same generic recipe.
-If a machine isn’t compatible with a particular recipe, it will produce a loaf that is inferior to a machine that is compatible with that same recipe. That could bias a reviewer’s opinion.
Observation 5c
When some reviewers test machines, they use the specific basic white bread recipe from the manual for those particular machines. Each machine is judged on a different recipe, but a recipe that the manufacturer felt was best for that machine. This makes sense, but it also has problems. Case in point: I sometimes make bread at my sister’s house using her older Breadman Plus breadmaker (a good machine). In one instance, I made a very nice loaf, but my sister thought that it was rather “meh” in flavor. On another day, I used a different recipe in the same machine, and she thought that that loaf was fantastic. Both looked the same. What was the difference? The second loaf had twice as much sugar!
-Different recipes will have different flavor profiles, which can bias a judge’s opinion.
Observation 6
I have observed that older used machines are more likely to over-proof bread, and some will also over-brown a loaf.

Here is an Oster 5838 (mid-range) breadmaker from the early 2000s. It can still make a great loaf of bread, but I had to do a little tweaking to convince it to do so. I’ll sometimes take a photo of my adjustments to a recipe so my retired brain doesn’t have to remember my alchemy.
-Some of the machines that I use are close to 30 years old. It is shocking that a 30-year-old home appliance would even work. When a machine is both overproofing and over-browning, the thermostat may be off. This can often be corrected by using a little less yeast and the light crust setting on the machine.
-What if a machine is overproofing, but not over-browning? If you have been baking for a long time, you likely have noticed that the difference between active and instant yeast has narrowed over the last 30 years. If a machine were calibrated for the active yeast of the 1990s, it could possibly overproof using 2026 yeast. The solution is to cut back on the yeast, typically starting at a ¼ teaspoon reduction.
Observation 7
There does seem to be a reduction in the quality of bread machine components over time. Tear-down videos of older breadmakers show very robust components, especially the motors. Tear-downs that I have seen of newer Panasonic and Zojirushi machines also have robust components. Teardowns of current economy machines vary; some have robust motors, while others have smaller, cheaper-looking motors.
-The motor is a visual item that I can assess on a video. It is likely that if a manufacturer is using a cheaper motor, they are economizing in other ways, for instance, by using lower-quality components on the unit’s computer board. Cheaper components will fail more quickly than higher-tolerance ones.

This is a teardown of a Panasonic SD 256 introduced somewhere around 2010. Man, look at this quality. Strong motor, fat drive belt, beautiful chassis, highly protected electronics, and so on. This is why you are paying hundreds for this machine, and it why you pay hundreds for other premium machines. Cheap bread makers can make excellent loaves of bread, I have used dozens of them. But a premium machine is built to last. That is why I can still use a quality machine from the early 1990s in 2026. It is unlikely that I will be able to use a cheap 2026 machine in 2056!

I don’t want to leave the Zojirushi fans out. Here is the drive mechanism for a Zojirushi unit. It looks solid enough to be used in a Mac truck. This is also a premium product.
Observation 8
Bread pans seem thinner in economy machines than in older or premium machines.
-This doesn’t seem to impact the final loaf. However, I’m concerned that the non-stick coating may also be thinner, which could affect a bread pan’s longevity.
Observation 9
With heavy use, bread pans can fail, often leaking, and bread paddles can strip.
-This occurs with both economy brands and premium brands. This is normal wear and tear, but it should be considered if a used machine appears to have been well-used.
Observation 10
With economy brands, drive belts fail more than with premium brands based on the number of repair videos on YouTube. In premium brands, drive mechanisms can fail, as shown in YouTube videos.
-It would appear that premium brands use higher-quality belts, but mixing systems in these machines can be subject to malfunctions.
Observation 11
There has been a race to differentiate bread makers based on the number of functions. Newer bread makers are becoming more versatile by offering options like yogurt-making and stir-frying.
-Although some may find some of these additional features useful, they are not part of the core bread-making functions.
Observation 12
Some machines seem to be more flexible and adaptable to outside recipes. Other machines are picky with recipes.
-Most premium machines that I have tested tend to be a bit more flexible when using different recipes. However, there are a number of economy machines that are also flexible. The KBS 17 function machine comes to mind. A premium machine manufacturer invests in R&D to tweak their machines for specific regions.
The yeast potency from one region of the world may differ from that used elsewhere. A bread machine calibrated for an Asian market may not work as well as one specifically programmed for a US market in that market. However, with a little experimenting, you can get most bread makers to behave.
Observation 13
Bread pans can be deceptive. Many economy 2-pound horizontal bread makers produce a 1.5-pound, normally shaped loaf or a 2-pound, oddly tall loaf. Premium horizontal pan machines (both 1- and 2-paddle models) tend to have bread pans that are slightly larger, producing a more normal (but still not classic) two-pound loaf.

Here is a 2-pound loaf from a mid-priced Cusinart bread maker. This is a perfectly fine loaf, but it is oddly tall. However, if you make a 1.5 pound loaf in this machine you will get a more traditional looking bread.

Here is the teardown of the above Cusinart machine. The design and quality are not bad, certainly better than the BM1333 shown at the top of this post. However, it is not nearly as good as a premium machine, which is reflected in its lower price.
-I find that it is more realistic to make a 1.5-pound loaf in many economy machines if I want a normal-looking loaf. I have better success making 2-pound, aesthetically pleasing loaves in premium machines, as the larger pans create a more traditionally shaped loaf. Note, there are a number of two-paddle economy machines on the market that will give you a more normal-shaped 2-pound bread, too.
Observation 14
A trend in breadmakers is to have more and more bread programs.
-This seems to be a way to differentiate models, but it may have limited utility. There may be a difference between a basic cycle and a whole wheat cycle, but how much real difference is there between a whole wheat cycle vs. a whole grain cycle?
Observation 15
Older machines may lack features common in newer ones. I have used older machines that don’t have a nut/fruit “ding” reminder or even an end-of-cycle alert. Some older machines may not have a power-failure feature, which restarts the machine from where it left off during a brief power outage.
-All of these issues have workarounds, but they are less convenient.
Observation 16
There are a few videos and posts in which professional bakers tested a very limited number of machines. They typically cite that the premium machines make a technically better loaf of bread. However, that difference is marginal.
-They are often basing their opinion on the structure of the loaf, but still say that the economyal machines produce a pleasant, acceptable loaf.
Observation 17
Reseller platforms like eBay and even Facebook Marketplace appear to inflate the price of used bread makers. When shipping is added, some can be as expensive as a new, fully featured machine.
-It is imperative to be a savvy shopper when buying a used machine. Many bread makers have a long lifespan, but they were never built to last through the ages. A very old machine with an inflated price tag and a high shipping fee is no bargain.
The Bottom Line
Consider the above observations and your own research to formulate the best decision for you.
- It is surprising how well old thrift store machines can work. You can often find a bread maker for less than $10 with a little hunting. I wrote about what to look for in my last post. Read that article for more information. Taking a reasonable risk on a machine that costs $20 or less is… well, reasonable.
- Facebook Marketplace or eBay are often the places to find used premium machines, as they seem to have evaporated from thrift stores. However, expect to pay considerably more than $20. It is reasonable to pay about 50% of the retail price for a used premium machine in very good to excellent condition.
- Panasonic makes excellent machines, but resellers don’t view them the same way they do a Zojirushi unit. You may be able to find a good older Panasonic at a thrift store at a great price.
- I have seen ancient Zojirushi models being sold on eBay for insanely high prices. Zo’s are built very well, but they are still built to consumer standards. Buying a very old model from many years ago is only worth it if you can score one for a good price.
- I have used both versions of the Zojirushi Virtuoso (Virtuoso and Plus) and the Supreme models (X20 and C20). They are all great. Unless you have exceptional needs, the Supreme model offers better value, with performance similar to the Virtuoso in many instances.
- There are a number of economy machines that work very well and bake great bread. Many of these machines are made by ODM (original design manufacturer) companies and sold under different brand names. For instance, the BM1333 bread maker is sold under the Kitchen In The Box, Rosewill, Tesco, K-Mart, Aumate, Anko, Lotus, Gamit, and likely other brand names worldwide. Identical but rebranded machines that can vary considerably in price. Shop around for the best value.
- Since many economy brands use ODM machines built by different ODM companies, it is possible to find a brand with one model that is excellent, with another model only being so-so.
- There are some objective criteria for what constitutes a good loaf of bread, but taste criteria are often personal preferences. When experts compare high-end machines with economy machines, they may objectively prefer the high-end loaf. But that is often based on the bread’s physical structure. However, the same experts often say that the economy machine produces a good loaf, just not as excellent as the premium machine. Most of us would not notice the difference.

I believe this Welbilt ABM 6000 machine was marketed in the mid-1990s based on its display/control panel characteristics. This bread maker is built like a tank and produces absolutely beautiful bread in 2026.

Here is a slice of bread from the Welbilt; it is as technically good as a slice from one of today’s premium bread makers, and it was delicious. Excuse my socks being in the shot!
So, what should you buy?
- If you are on a budget or just toying with the idea of making your own bread, consider a thrift-store machine. The investment is low. I have used many of these bread makers, and if you follow my purchasing guidelines from my previous post, you are stacking the odds in your favor. I have been able to get every machine that I have ever tested to make a decent loaf of bread, with one exception: a DOA (dead on arrival) machine that I returned to Amazon. However, I have had to tweak some recipes to achieve acceptable results with some models.
- If you already have an old machine, consider resurrecting it from the basement before buying a new one. It is a great place to start and may be all that you need. Additionally, it is easy to replace a stripped kneading paddle or leaky bucket, and if you are moderately handy, you can probably change out a drive belt if needed.
- If you are a more experienced baker looking to check out bread-making machines, consider one of the many excellent economy machines. Many make wonderful bread.
- If you know you are committed to bread-making and want a machine that will likely last, go with a premium brand such as Zojirushi, Breville, or Panasonic. Different brands have different features, but they all seem to be built like tanks and shriek quality.
- If you want to go with the Zojirushi brand and make typical breads, consider the excellent Supreme model. It is more similar to their top-of-the-line Virtuoso line than different.
- If you want to go with the Zojirushi brand but only the best will do, or if you have special wants like a built-in gluten-free program, consider the Virtuoso Plus. It is top-of-the-line, but you will be paying for that status.
- If you only use your machine to knead and ferment dough, and then bake your bread in the oven, most any working machine will do the job, from a $5 thrift-store find to a $500 premium brand.
- If you only use your machine for kneading and fermenting dough, you may want to consider a Chinese dough maker. Depending on their bowl size, they can make enough dough for 2-4 loaves at a time. These machines are inexpensive and function similarly to bread makers but without the specific programs and baking features.

Here is a decent loaf from a BM1333 bread maker. The machine isn’t built to last through the ages, but it is very inexpensive. It can introduce you to using a bread maker, and it will likely work for several years or more.

This Osipoto bread maker is inexpensive, but it does a very good job making bread. It also seems to be a bit more flexible when using recipes derived from sources outside of its instruction manual.

You don’t hear as much about Breville bread makers in the states, but Breville makes premium products. This single paddle machine has a bread pan that is a bit larger than those on economy machines so its bread has a more traditional look. This loaf was excellent and delicious!

Here is a wonderful loaf of bread made in a premium Zojirushi Supreme. Less expensive bread makers can also make an excellent loaf of bread. The increased cost of the Zojirushi is warranted due to the significantly better build quality.

Here we have the top-of-the-line Zojirushi Virtuoso Plus. As far as I can discern, the mechanics are the same as a Zojirushi Supreme with the addition of a top-heater, a different control interface, and a micro-switch. It is also possible that additional memory has been added to allow for more custom programs, or as Zojirushi calls them, “courses.” I have both the Virtuoso Plus and the earlier Virtuoso. If you want the niceties of the Plus, but at a bargain price, consider a used Virtuoso. Beyond the interface, the main difference between the two is the additional courses. In my opinion, some of the additional courses are a bit… hmm, gimmicky. However, your opinion may be different. As always, you do you.
Peace, and happy bread making!
Mike
Images are either my own or screenshots from YouTube creators. All images are used for educational purposes only.






























































